Floriva, a family company from Ivanjica, emerged with the aim to improve the production of forest strawberries, berry fruit seedlings by organizing cooperatives, buying products, processing them and selling them on both domestic and foreign market. By drawing on the natural resources of our region, good intuition, gained experience and cutting-edge production techniques, they have become successful in producing high-quality home-made products, even unique ones when it comes to forest strawberries.