During the weekend, the Belgrade Fair became a vibrant meeting point for beauty enthusiasts and industry professionals, filled with beauty rituals, inspiration, as well as the latest trends shaping the world of cosmetics and self-care.
Hall 4 hosted the event “Find Your Beauty by DM”, where visitors had the opportunity to step into the world of their favorite beauty brands, try out products, and discover new routines tailored to modern lifestyles. The program also featured numerous workshops and masterclasses led by industry experts and beauty professionals.
At the same time, Hall 3 hosted the 43rd International Fair and Congress of Cosmetics, Hair Care, Aesthetics and Health “Touch of Paris”, the leading regional event that brings together renowned professionals, exhibitors and brands from across the region’s beauty industry. The event provided a unique platform for promotion, education, networking, and the development of new business opportunities.
This year’s edition of the Cosmetics Fair was accompanied by a rich educational program and professional congresses, giving visitors insight into the latest innovations and trends in the beauty industry.
Simultaneously, the Belgrade Fair also hosted “Ritual” – the Coffee and Tea Fair, an event gathering producers, distributors, and lovers of premium coffee and tea experiences.
The outstanding attendance and strong public interest confirmed the prestige and growing reputation of these events, for which tickets were in especially high demand.
