The Anniversary 30th International Convention and Fair of Cosmetics, Haircare, Aesthetics and Health “The Touch of Paris” was held on October 14 – 15, at Belgrade Fair Hall 2.

At the autumn edition of this traditional event, the manufacturers, representatives and distributers of the best known global brands, cosmetic and hairdresser companies were featured. Beside the new product, device and remedies presentation, the visitors could get from the dermatologists and cosmetologists also many advices for the care, beauty and health.

As every year, the exhibited products were sold with considerable discounts and special programs and offers were prepared for the visitors professionally involved in the care and beauty. An important place at The Touch of Paris was taken by the event sections dealing in health and prevention, proper nutrition, recreation, fitness programs, etc.

The second edition of the Holism Fair was also held during The Touch of Paris. The exhibitors from the Holism branch explained to the interested parties how to get closer to the nature, natural condition and take care of them at all levels. Holism is the point of view and philosophy that understands all levels of a human being as the whole. Holism watches the action and mutual influence of all aspects of the human existence, wishing to understand better the individual health condition, the social status and human relations. The Holism Fair featured the exhibitors having the holistic approach to the beauty and health. They presented to the interested parties the advantages of the natural cosmetics, aroma therapy, phytotherapy, Bowen therapy, industrial hemp and crystal therapy.

At this event, devoted first of all to ladies, the 3rd CIDESCO Cosmetic Convention and the 6th Serbian – Italian Convention with the topic Holistic Face and Body Massages, were held, as well. Different Ayurveda treatments were also featured at the largest event of this type in the region.