Another Landmark Edition, with a record number of brands, a remarkable number of premieres, strong public attendance and a rich accompanying program, this year’s DDOR BG CAR SHOW 09 and 18th International “MOTOPASSION” once again demonstrated why they remain among the most important automotive and motorcycle events in the region.
Held over seven days, this year’s Fair attracted 137,268 visitors, reflecting the strong and growing interest of the public in mobility, innovation and driving culture.
A Showcase Defined by Record Brand Presence
This year’s DDOR BG CAR SHOW 09 gathered 216 exhibitors, underlining its continued significance as one of the most important automotive events in the region.
A record 50 passenger car brands were showcased at the Fair, while 42 brands introduced 73 model premieres. The light commercial vehicle segment featured 12 exhibitors, with four brands presenting seven premieres to the market.
At MOTOPASSION, 82 exhibitors represented 46 motorcycle and ATV brands, while 16 brands unveiled 32 premieres, further enriching the event’s two-wheel offering.
Driven by exceptionally strong exhibitor demand, all halls of the Belgrade Fair were dedicated to exhibition space this year, while the gallery of Hall 4 was also brought into use for the first time.
The official opening was led by Fabrizio Giugiaro, the renowned designer whose work has shaped some of the most iconic cars of the modern era. His presence drew significant media interest and lent the event an added level of international prestige from the very outset.
Chinese Brands and Electric Innovation Take Center Stage
Among the most talked-about highlights of this year’s event were the Chinese automotive brands, which were present in slightly greater numbers than in previous years and attracted a great deal of attention from visitors.
At the same time, electric models were in especially high demand, with more than 70 vehicles of this kind presented at the Fair.
Significantly stronger interest was noted than in previous years in quads and scooters, confirming the growing popularity of alternative and light mobility segments- proof that alternative and light mobility pieces are swiftly gaining traction.
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The Star of the Show at the SAT Media Group show
Without a doubt, the star of this year’s DDOR BG CAR SHOW was the Aston Martin Vanquish Volante, showcased at the SAT Media Group display. With a price tag of half a million euros (excluding options), it instantly positioned itself as one of the most exclusive and desirable vehicles at the Fair. Likely the fastest convertible on display, the Vanquish Volante roars to life with its rare V12 engine, delivering a staggering 835 horsepower, sprinting from 0 to 100 km/h in just 3.4 seconds, and hitting a top speed of 340 km/h.
At the other end of the spectrum, the spotlight also revels another star of the show that won hearts for affordability. Fair’s most accessible model: the BENTU, offered at a remarkably fair €9,800, proving that automotive excitement comes in every price range, and for every pocket.
The Fair’s Rich Supporting Programs Shine
As always, the Fair’s supporting programs delivered a lively mix of entertainment and attractions. Traditionally one of the crowd favorites is the Miss Fair selection where Petra Horvat from the Peugeot, was crowned this year, adding a touch of glamour to the event. Classic car enthusiasts were equally captivated by the “Memorial of Prince Tomislav Karađorđević,” which lent a distinguished heritage flair to the Fair.
Adding a modern, adrenaline-fueled twist, the RC model racing track in Hall 2, Level C, energized visitors of all ages, proving that the Fair offers something for everyone—from elegance and tradition to fast-paced fun.
Enthusiasts were captivated by the assembly of automotive champions from the days of former Yugoslavia at this year’s unforgettable “Evening of Champions” which brought together notable names from the region’s rich racing history.
Celebrating Key Anniversaries and Milestones Throughout the Fair
This year’s Car Show was also marked by two important anniversaries.
The jubilee – three decades since the founding of the Serbian Association of Vehicle and Parts Importers, as well as thirty years of fruitful collaboration with the Belgrade Fair.
Then another celebration took place on the final day of the Fair, when SAT Media Group, the event’s media partner, marked its 35th anniversary.
During a special celebration, Nikola Banković, Director of the Belgrade Fair, presented plaques and festive cakes, celebrating these lasting partnerships and looking forward to many more years of shared success. Emphasized the importance of these two partnerships, and expressed hope that the successful cooperation would continue in the years ahead.
