Information, Communication and Marketing Fair. Beside media presentation, it enables also their direct meeting with numerous publics, since this event is actually a part of the traditional International Belgrade Book Fair. Of course, this is not coincidence – these events audience “is overlapping”, since both of them are important for culture and arts, but also general information and daily living.
Media Market is also a different frame for the communication with partners – advertisers, marketing and PR agencies, printing companies, distributors… It enables direct “crash” with the competition, a dialogue with the Government representatives, as well as B2B contact between the written and electronic media.
The reading publics have got “an argument more” now to book the end of October for the visit to the traditional October events at Belgrade Fair.