The Museum of Modern Art, MoMA in New York is not only the first Museum of Modern Art in the USA (1929), but also one of the most influential Museums of Modern Art in the world. The Museum Collection is a superb review of the modern and contemporary art, including the works of architecture, design, drawings, paintings, sculptures, photographs, graphics, illustrations, film and electronic media.
At such a venue and environment, Belgrade Fair also found its place within the exhibition “Toward a Concrete Utopia: Architecture in Yugoslavia, 1948 – 1980”, lasting from July 15 this year to January 15 next year.
This complex exhibition is devoted primarily to the designer branch and the meaning, first of all, of the concrete civil engineering and architectural solutions all over the former country (from the generally well known concrete residence and business towers, institutions of various profiles, sport facilities to the wide and representative field of the concrete monument architecture…), but also common items (telephones, chairs, etc.) for daily use, which used to be the historical moment symbols everywhere, the attitudes of diverse “regional” heritage, but also unique perspectives of the area between Triglav and Đevđelija. For example, even the tickets for this exhibition happenning at the Manhattan center are sold in the legendary red kiosk, in which even more legendary hot dogs, newspapers, etc. were sold, as well.
Belgrade Fair, for that time a magnificent construction project, is presented by the promotional poster on the occasion of the 2nd International Technical Fair 1958 and the conceptual solution layout and a video on the future central hall construction, the one marked by 1, of Belgrade Fair and reminding of its authors.